Privacy Policy

Last updated: 10 July 2026

This Privacy Policy explains how DarkCasual collects, uses, stores and protects personal data when you visit darkcasual.com, place an order, contact us or interact with our marketing and analytics tools.

1. Data Controller

In this Privacy Policy, we may refer to ourselves as “DarkCasual”, “we”, “us” or “our”.

2. What Personal Data We Collect

Order and Account Data

When you place an order or create an account, we may collect:

• name and surname,
• billing details,
• shipping details,
• email address,
• phone number, if provided,
• order number,
• purchased products,
• payment status,
• delivery status,
• customer account details, if you create an account.

Payment Data

Payments are processed by external payment providers. We may receive payment confirmation, transaction ID, payment status and limited payment-related information, but we do not store full payment card details.

Communication Data

If you contact us by email, form, chat or social media, we may process your name, contact details and the content of your message.

Technical and Website Usage Data

When you use the website, we may process:

• IP address,
• browser type and version,
• device type,
• operating system,
• pages visited,
• time spent on the website,
• referring source,
• approximate location,
• cookie identifiers,
• cart and checkout events,
• events such as page views, product views, add-to-cart actions, checkout and purchases.

Marketing and Analytics Data

Subject to your consent where required, we may process data for analytics, advertising measurement, remarketing, audience creation and campaign optimization through tools such as:

• Google Analytics 4,
• Google Ads,
• Meta Pixel / Meta Business Tools,
• TikTok Pixel,
• Google Tag Manager.

3. Purposes of Processing

To Process and Deliver Orders

This includes order confirmation, payment processing, production, fulfillment, shipping, customer service, returns, complaints and refunds.

To Operate the Website

This includes security, fraud prevention, debugging, technical maintenance, hosting, performance monitoring and ensuring the website works correctly.

To Communicate With You

This includes responding to questions, complaints, return requests, refund requests and other customer service matters.

To Comply With Legal Obligations

This includes accounting, tax, consumer protection, record keeping, dispute handling and responding to lawful requests from authorities.

To Improve the Store

This includes analyzing website performance, user behavior, product interest, conversion rates and store usability.

To Run Marketing and Advertising

This includes measuring advertising campaigns, creating remarketing audiences, optimizing ads, tracking conversions and showing relevant ads on platforms such as Google, Meta and TikTok.

To Send Newsletters or Promotional Messages

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you promotional emails. You can unsubscribe at any time.

4. Legal Bases for Processing

Depending on the situation, we process personal data based on:

• performance of a contract, when processing is necessary to handle your order,
• legal obligation, when we must keep records or comply with applicable law,
• legitimate interests, such as store security, fraud prevention, customer service, internal analytics and claim handling,
• consent, especially for non-essential cookies, analytics, remarketing, personalized advertising and newsletters where required.

You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies, including pixels, tags, local storage and tracking scripts.

Cookies may be used for:

Necessary Cookies

These are required for the website to work properly, including cart functionality, checkout, security, consent settings and session management.

Analytics Cookies

These help us understand how visitors use the website, which pages are popular, how users move through the store and how we can improve the shopping experience.

Marketing Cookies and Pixels

These are used to measure advertising campaigns, track conversions, build remarketing audiences and show more relevant ads on third-party platforms.

Where legally required, analytics and marketing cookies are used only after you give consent through the cookie banner or consent management tool.

You can change or withdraw your cookie consent at any time through the cookie settings available on the website.

6. Analytics and Advertising Tools

Google Analytics 4

We may use Google Analytics 4 to analyze website traffic, user behavior and conversions. Google may process information such as device data, browser data, approximate location, page views, events and cookie identifiers.

Google Ads

We may use Google Ads for conversion tracking, remarketing, campaign measurement and ad optimization. Google may use cookies and similar technologies for advertising purposes, including ad personalization, frequency capping and measuring ad effectiveness depending on user settings and consent.

Meta Pixel / Meta Business Tools

We may use Meta Pixel and Meta Business Tools to measure ad performance, track conversions, create audiences and optimize campaigns on Facebook, Instagram and other Meta services.

TikTok Pixel

We may use TikTok Pixel to share website events with TikTok for campaign measurement, optimization and audience creation.

Google Tag Manager

We may use Google Tag Manager to manage scripts and tags on the website. Google Tag Manager itself helps deploy tags, but the individual tools loaded through it may collect data depending on your consent settings.

7. Consent Mode and Marketing Tags

Where required by law, advertising and analytics tools such as Google Ads, GA4, Meta Pixel and TikTok Pixel should only be activated after the appropriate consent has been given.

If consent is refused, non-essential analytics and marketing tags should not be used, or should operate only in a limited, consent-respecting mode where technically supported.

We may use consent signals to communicate your cookie and tracking preferences to analytics and advertising providers.

8. Who We Share Data With

We may share personal data with trusted service providers who help us run the store, process orders and deliver products, including:

• hosting providers,
• e-commerce platform providers,
• payment processors,
• production, printing and fulfillment partners,
• delivery and shipping companies,
• email and communication providers,
• analytics providers,
• advertising platforms,
• IT support providers,
• accounting and legal service providers,
• public authorities where required by law.

These providers process data only to the extent necessary for the relevant service and in accordance with applicable data protection rules.

9. International Data Transfers

Some service providers, including analytics, advertising, production, fulfillment, payment and hosting providers, may process personal data outside the European Economic Area, the United Kingdom or your country of residence.

Where data is transferred internationally, we rely on appropriate safeguards required by applicable law, such as adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.

10. Data Retention

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

In particular:

• order and accounting data may be kept for the period required by tax and accounting law,
• complaint and claim data may be kept until claims expire,
• customer service messages may be kept for as long as needed to handle the matter and protect our legal interests,
• newsletter data is kept until you unsubscribe or withdraw consent,
• cookie and analytics data is kept according to the settings of the relevant tools and consent management system.

11. Your GDPR Rights

If GDPR applies to the processing of your personal data, you may have the following rights:

• right to be informed,
• right of access,
• right to rectification,
• right to erasure,
• right to restriction of processing,
• right to data portability,
• right to object,
• right to withdraw consent at any time, where processing is based on consent,
• right not to be subject to a decision based solely on automated processing, where applicable.

To exercise your rights, contact us at: office@darkcasual.com.

We may need to verify your identity before fulfilling your request.

12. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe that your personal data is processed unlawfully.

For Poland, the supervisory authority is:

13. United States Privacy Notice

If you are located in the United States, certain state privacy laws may give you specific rights depending on your state of residence and whether those laws apply to our business.

Where applicable, these rights may include:

• the right to know what personal information we collect, use and disclose,
• the right to access your personal information,
• the right to request deletion of your personal information,
• the right to correct inaccurate personal information,
• the right to receive a copy of your personal information,
• the right to opt out of the sale or sharing of personal information,
• the right to opt out of targeted advertising, where applicable,
• the right not to be discriminated against for exercising privacy rights.

We do not sell personal information for money. However, the use of advertising cookies, pixels and similar technologies may be considered “sharing”, “sale” or “targeted advertising” under some U.S. state privacy laws.

You can opt out of non-essential marketing cookies through the cookie settings available on the website or by contacting us at: office@darkcasual.com.

We may need to verify your identity before responding to certain privacy requests.

14. Newsletter and Marketing Emails

If you subscribe to our newsletter, we may send you promotional emails about new products, discounts, drops and other DarkCasual updates.

You can unsubscribe at any time by clicking the unsubscribe link in the email or contacting us directly.

We do not sell your email address to advertisers.

15. Children’s Data

Our store is not intended for children.

We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.

16. Data Security

We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, system or online transmission is completely secure. You are responsible for keeping your account login details confidential.

17. Social Media

If you interact with us on social media platforms, your data may also be processed by the relevant social media platform according to its own privacy policy.

We may process your public profile information, messages, comments, reactions and other interactions for communication, marketing and customer service purposes.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The current version will always be available on this page. Material changes may be communicated through the website or by other appropriate means.

19. Contact